Joe Reyes
phone: 323-428-0612

2010 - Current Senior UX / Interactive / Creative Technologist
Meet regularly with stakeholders, OEM partners, and Creative Agencies to understand
monetization goals and client needs. Direct large scale projects from conception to
deployment which include collaborations with cross functional teams from Product,
Engineering, Operation and User Research. Created the experience and directed development
and operations of KBB’s largest Ad Product that brings in over 8 million in incremental revenue
year over year. Lead initiatives to solve technical industry problems such as Flash to HTML5
Advertising, Ad blocking, and Ad Serving challenges that directly effect over 60 million in
custom Ad Product revenue. Oversea design and development of custom Ad Products which
include the latest in web and ad serving technologies {HTML5, JavaScript, CSS, Doubleclick
Studio and DFP, third party API’s}. Granted Success Core Value Award (1 Of 5 awarded) and
2013 Hackathon Innovation Award.
2010 Double Helix Games (Now Powered by Amazon) UI Game Designer
Collaborated daily with Art Director to design UI and HUD elements, animations, and illustrations
for Front Mission Evolved game. Worked closely with Sr. UI Developers to deploy Flash
and Scaleform builds via Playstation 3 Development Kit. Designed and animated custom
Credit Animation Sequence for THQ ATV vs MX.

2010 Smith Micro Creative / Motion Graphics
Responsible for animating engaging promotional content used on various sites and event kiosks.

2006 - 2010 I.D.E.A inc Senior Interactive Designer
Responsible for the design, and development of Online training programs, interactive kiosk’s,
and web experiences. Lead a collaborative team of designers and programmer. Increased
business year over year by innovating and exceeding clients expectations
Client base included: Honda, Toyota, Suzuki, Kawasaki, Northrup Grumman, Pentel of America.

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